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5 cold email subject line patterns that work

Proven formats that increase open rates.

Jordan Reyes
Head of Deliverability, TGAND
5 min read

Why patterns outperform creativity

The highest-performing subject lines are not clever—they are predictable and relevant. Recipients scan quickly and respond to clarity over creativity.

Top-performing patterns

  • Quick question about [company]
  • [Name] — worth a quick chat?
  • Idea for improving [specific metric]
  • Following up on [context]
  • [Competitor] is doing this—are you?

Consistency in subject line structure builds trust and improves open rates over time.

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