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Outbound metrics that actually matter

Focus on what drives revenue.

Jordan Reyes
Head of Deliverability, TGAND
7 min read

Vanity vs real metrics

Open rates can be misleading due to privacy changes and tracking limitations.

Metrics that matter

  • Reply rate
  • Meetings booked
  • Pipeline generated
  • Revenue influenced

“Measure what moves revenue, not what looks good in reports.”

— Jordan Reyes

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