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Follow-up sequences that don’t get ignored

How to structure effective follow-ups.

Marcus Lin
Founder, TGAND Technologies
6 min read

Why follow-ups matter

Most deals are created after multiple touches, not the first email.

Effective sequence structure

  1. Initial outreach
  2. Value-add follow-up
  3. Case study or proof
  4. Breakup email

Each follow-up should introduce new value rather than repeating the same message.

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