How Solamailer skipped hiring an SDR team — and let outbound become their #1 growth channel.
Solamailer Inc. is the company behind the "Human-in-the-Loop" AI email marketing platform — letting customers program AI employees that handle outreach, qualification, and follow-ups end to end. They had a great product and warm signups, but no repeatable way to get in front of net-new buyers without hiring (and managing) a full sales team.
A great product, but no engine to put it in front of buyers.
Solamailer's leadership had been here before: hire two SDRs, spend three months ramping them, watch one quit and the other get promoted. The cost of building an in-house sales motion was high, the ramp time was painful, and every churned rep meant re-doing the playbook from scratch.
Meanwhile, the product was ready. AI email marketing is a hot category, but it's also crowded — and the buyers (heads of growth, founders, demand-gen leads) are skeptical of anything that smells like generic outreach. Solamailer needed sharp, human-feeling outbound that could prove the product's value in the very first email.
Replace the in-house sales team with a senior outbound pod.
Instead of hiring SDRs, Solamailer brought in TGAND as their full outbound function. We embedded a dedicated pod — strategist, copywriter, deliverability engineer, and reply-handling SDR — and treated their pipeline like our own.
The play was straightforward, but the execution was anything but:
- A tight ICP definition focused on growth-stage SaaS companies and B2B agencies sending 5K+ outbound emails per month.
- Triple-verified prospect lists built from product-trigger data — companies actively running outbound, hiring SDRs, or posting jobs that signaled demand-gen pain.
- Dedicated sending infrastructure so Solamailer's primary domain stayed pristine for transactional and product emails.
- Hand-written, hyper-personalized sequences that opened with a specific observation about the prospect's current outbound setup — and pitched Solamailer as the way to scale without adding headcount.
- Full reply handling and trial onboarding, so every interested prospect hit Solamailer's product with intent and context.
71% of new revenue, at a fraction of the cost of building it in-house.
Within three weeks of kickoff, Solamailer closed their first outbound-sourced customer. By month three, the pod was producing 27 net-new paying customers per month, with a 34% trial-to-paid conversion rate on outbound leads — well above their inbound benchmark.
By the end of the first 90 days, TGAND-driven outbound accounted for 71% of new revenue and $112K in new MRR — all at roughly 32% of the all-in cost of running a comparable two-person SDR team (salary, benefits, tools, management overhead, ramp loss).
Solamailer's founders kept their focus on product and customer success. We owned the top of the funnel.
"Hiring TGAND was the cleanest decision we made all year. We got a fully-staffed outbound team without any of the hiring, training, or churn — and customers started showing up in week three."